Blogging. Everyone’s doing it, but should your business have a blog? The short answer is…yes. Absolutely. Start right now, in fact.
Why Your Business Should Have a Blog
There are countless reasons why your business needs a blog. And these reasons apply to just about any type of business. Below are just a few of the top reasons why you should start a blog for your business.
1. Blogs Help Your Business Establish Its Authority
Have you noticed that all of the major businesses have an active blog full of useful information? There’s a reason why. Blogs help a business to establish its authority. Think about it – a blog is a platform to provide information. By giving your potential and existing clients information that they need and want, you’re establishing yourself as a reputable resource. This builds trust, and your audience is then more likely to turn to you for products or services in the future.
If your business is just starting out or is relatively new to your industry, establishing a great blog is one of the best ways to establish authority and to begin to get noticed.
2. Blogs Can Help You Boost Your Site’s SEO
Trying to get your business to show up in search rankings? Blogging can help. By designing your blog calendar so that your entries contain keywords that you want your site to rank for, you can improve your site’s overall SEO.
But blogs have the additional benefit of updating the content on your site. If you have a site which remains relatively stagnant otherwise, a blog can be an excellent way to keep your content fresh so that visitors – and search engines – keep coming back for more.
3. Blogs Can Be Shared Through Social Media
Social media is a powerful marketing tool, but you have to find ways to drive viewers back to your website. Sharing your blog entries on social media is a great way to do this, and it’s a less pushy or salesy means of bringing traffic back to your site. Plus, you’ll be populating your posts with content that you’ve written, which helps to establish your authority (see point #1).
4. Blogs Help You Engage
Want to know what your audience is thinking? Ask them. Blogs provide the perfect way to engage and develop a relationship with your audience. Whether you want to do some market research or cultivate leads, blogging is an effective and powerful tool to connect with the people who matter most – your audience.
5. Blogs Are Excellent Investments
You know what’s great about blog entries? You get a lot of bang for your buck. Sure, there are the initial benefits discussed above, but did you realize you can repurpose your blog content in any number of ways? Evergreen blog content can be used again in the future, can be linked back to through social media posts, and can be included in your e-newsletters.
But do a little more thinking and you’ll realize that you can use excerpts from your blogs in your social media posts. You can even rewrite or repurpose blog content into longer form gated content, like tip sheets or ebooks. With a little creativity, there’s no limit to the usage you can get out of a single blog post.
Start Blogging – Now
If your business doesn’t already have a blog, it’s time to make one. And if you’re not actively blogging, or your blog has been sitting untouched for months, it’s time to start generating content.
What’s your excuse? No time? Unsure of what to write? Don’t know how to get started? I can help with all of that. From planning content calendars to optimizing your blogs for search engines, I can take the burden of blogging off of your shoulders so you don’t have to worry about a thing.
Your business needs a blog. Let me help you. Contact me today and let’s help your business benefit from blogging.